Author Archives: Justin Graside
Los clientes no se preocupan por su producto; esto es lo que valoran en cambio.
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- junio 22, 2021
El marco de trabajo por hacer (JBD) dice que cada cliente contratará un producto o servicio para completar un trabajo. Si el trabajo no se completa, el cliente despedirá el producto o servicio para encontrar una mejor opción.
Los trabajos no son solo una función, sino que tienen una fuerte dimensión social y emocional. El trabajo por hacer no tiene nada que ver con la solución en sí. El éxito proviene de hacer del trabajo la unidad de análisis en lugar del producto o el cliente.
“La gente no quiere un taladro de un cuarto de pulgada. Quieren un agujero de un cuarto de pulgada “. Theodore Levitt
Los mercados no se definen en torno a productos; se refieren a un grupo de personas que intentan hacer un trabajo. Los segmentos de clientes no se basan en características demográficas o psicológicas, sino en las diferentes formas en que los clientes hacen el trabajo.
Reconocer y comprender el trabajo por hacer es solo el primer paso para crear un producto que gane el mercado, especialmente cuando los clientes pagarán un precio alto por un producto.
Como dijo Clayton M. Christensen, “la innovación puede ser mucho más predecible, y mucho más rentable, si comienza identificando los trabajos que los clientes están luchando por hacer”.
Still court no small think death so an wrote
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- abril 5, 2019
This response is important for our ability to learn from mistakes, but it also gives rise to self-criticism, because it is part of the threat-protection system. In other words, what keeps us safe can go too One touch of a red-hot stove is usually all we need to avoid that kind of discomfort in the future.
The same is true as we experience the emotional sensation of stress from our first instances of social rejection ridicule. We quickly learn to fear and thus automatically avoid potentially stressful situations of all kinds, including the most common of all: making mistakes.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
This response is important for our ability to learn from mistakes, but it alsogives rise to self-criticism, because it is part of the threat-protection system.
One touch of a red-hot stove is usually all we need to avoid that kind of discomfort in the future. The same is true as we experience the emotional sensation of stress from our first instances of social rejection ridicule. We quickly learn to fear and thus automatically.
Curabitur sagittis
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- marzo 7, 2019
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Etiam varius enim
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- marzo 7, 2019
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Post with Gallery (sticky)
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- enero 4, 2019
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Curabitur lobortis
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- enero 19, 2016
DA Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Vivamus gravida
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- enero 19, 2016
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Blog image post
- 3 Comment(s)
- enero 4, 2016
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…
Post with Video
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- enero 4, 2016
A Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the…